Effective communication is key to efficient leadership and the ability to achieve a goal. Communication in general is useless if each and everyone are not on the same page that is why we require learning effective communication. Many employers will converse to their employees but only in general. Effective communication means there requires being discussion to ensure everyone knows what the other actually means. Sometimes using dissimilar learning styles to communicate such as written, spoken and discussion are the best ways of communication, comparable to discussion forums. I thing this university emphasizes quality etiquette and discussion because there is not "voice" with on-line or written discussion, learning how to "speak" evidently in written form is something that is not easy to do but required to make sure everyone understands.