Assignment:
Diagnosing the Change
Select a Diagnostic Model that you utilize to review aspects of change activities and actions that have been taken by the companies chosen. Here we are looking at the "parts" of the companies as well as their strategies, as surmised by your research in Part
1. It is acknowledged that this information will not be complete, as you are looking at these companies as an outsider; but a thoroughly researched paper will give enough data to allow some (well-defended) assumptions on your part.
Here's what to do:
1. Choose one Diagnostic Model (i.e. 6-box, 7S, congruence, or etc.) to apply to the two chosen companies. Choose the model which you feel best identifies and measures the relevant aspects of the organization's performance and therefore the diagnostic choices made will affect your findings.
2. Apply the data obtained in your research through an analysis of the appropriate chosen model. This will allow you to create a diagnosis of where each company is today (as per the criteria of the model).
3. Create a SWOT Analysis for each of the two chosen companies change plans/programs, utilizing information obtained in the diagnosis. (Strengths, Weaknesses, Opportunities, Threats.)
4. Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.
5. Identify potential areas of resistance that may occur and at least one strategy to respond to each. (This will most likely come from your
Weaknesses/Threats section of your SWOT. If not, take another look at your SWOT.)
Topic What is the topic of the communication? (A "re" statement)
Frequency How often will this message go out? Regularly? Will there be updated versions? Once?
Audience Who will get this message? Why?
Purpose What is the goal of the communication - what should it achieve?
Communicator Who is going to actually have their name/voice on this communication?
Message What is the foundation of the message? Key points listed.
Author Who is going to write the communication? (Use the name of the officer/change agent, for example, the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc.) You don't actually write a person's name
Delivery How will the message be delivered and why that method? (i.e. email/phone conference/in person, etc.)
Measure How will you measure or determine if the message successfully conveyed the information?
Attachment:- Comparison of change.rar