Each discussion question at least 400 words each three questions
1)Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.
Use the Argosy University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm's product positioning strategy.
Complete the following:
Critically analyze the value of the approach suggested by the article.
Evaluate its content, providing support and counterarguments from the literature.
Compare the content of the article with the course readings or other sources familiar to you.
Assess the value of the reading in the context of your current organization or an organization of your choice.
2) We live in a world of "Big data." Big data warrants innovative processing solutions for a variety of new and existing data to provide real business benefits. However, processing large volumes or wide varieties of data remains merely a technological solution unless it is tied to business goals and objectives. Gartner, a global consulting firm, defines Big data as "high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making."
In 2013 alone, over a trillion gigabytes of new data was expected to be created globally. Big data presents a big challenge as well as exciting new opportunities for organizations to rise above the competition. This assignment explores these important issues.
Use the Argosy University online library resources to locate two peer-reviewed journal articles from the professional business literature that analyzes a firm's use of big data. Look for articles that also address consumer/client privacy issues associated with big data.
Complete the following:
Critically analyze the value of the approach suggested by the articles.
Discuss why the approach is of value for marketing and branding decision making.
Evaluate the content of the articles as well as counterarguments providing support from the literature.
Discuss the consumer/client privacy issues that might impact the use of Big data based on your additional research.
Assess the value of the reading in the context of your current organization or an organization of your choice.
3) Part of understanding the patterns of consumer and organizational buying is the need to understand "Why" people do the things they do.
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers. As a counterpoint, he includes TiVo, which appeared to be struggling until a 2012 court victory that tripled its stock price.
Using the Argosy University online library resources and valid Internet Web sites, research Simon Sinek. Based on your research and the readings in this module prepare a posting about a current product of your choice that has been reformulated using Sinek‘s "why" concepts.
Complete the following:
Critically analyze the value of the marketing approach suggested by Simon Sinek.
Compare Sinek's approach to inspire employees and connect with customers to other approaches you are familiar with.
Assess how Sinek's approach could be applied to your own organization.
Discuss what might work and what is not applicable in Sinek's approach.
Support your positions with at least two peer-reviewed journal articles.