Assignment: Hed Cycling Adwords Campaign
• Recommend and develop ad extensions for your client/company's campaigns
o Explain what the various ad extensions are for the recommendations you are making
o Build out the ad extensions (for example, if your recommend site-link extensions, list out which site links your client should use, and develop headlines and descriptions for each)
o Discuss how it will be beneficial for your client/company
• Develop landing page recommendations around the company's objectives and definition of success
o Describe the goal of the landing page
o Discuss what should/should not be included on the webpage
o Recommendations for the copy on the landing page (should be aligned with ad copy)
o Quantify what a successful landing page means (e.g. 100 newsletter sign ups per month)
o Optional: Use Microsoft Visio or Gliffy.com (free) to create a wire frame landing page
o Explain the logic behind your landing page recommendations and why they are effective.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Google-Ad-Campaign.rar