Homework: Data Analysis and Business Analytics
In preparation for writing your report to senior management next week, conduct the following descriptive statistics analyses with Excel®. Answer the questions below in your Excel sheet or in a separate Word document:
i. Insert a new column in the database that corresponds to "Annual Sales." Annual Sales is the result of multiplying a restaurant's "SqFt." by "Sales/SqFt."
ii. Calculate the mean, standard deviation, skew, 5-number summary, and interquartile range (IQR) for each of the variables.
iii. Create a box-plot for the "Annual Sales" variable. Does it look symmetric? Would you prefer the IQR instead of the standard deviation to describe this variable's dispersion? Why?
iv. Create a histogram for the "Sales/SqFt" variable. Is the distribution symmetric? If not, what is the skew? Are there any outliers? If so, which one(s)? What is the "SqFt" area of the outlier(s)? Is the outlier(s) smaller or larger than the average restaurant in the database? What can you conclude from this observation?
v. What measure of central tendency is more appropriate to describe "Sales/SqFt"? Why?
Purpose
This homework is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You'll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.
Scenario:
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:
i. Median age between 25 - 45 years old
ii. Household median income above national average
iii. At least 15% college educated adult population
Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.
The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.
Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you've been assigned the responsibility of conducting a thorough statistical analysis of the company's available database to answer executive management's questions.
Report:
Write a 750-word statistical report that includes the following sections:
i. Section I: Scope and descriptive statistics
ii. Section II: Analysis
iii. Section III: Recommendations and Implementation
Section I: Scope and descriptive statistics
i. State the report's objective.
ii. Discuss the nature of the current database. What variables were analyzed?
iii. Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
Section II: Analysis
i. Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
ii. "BachDeg%" versus "Sales/SqFt"
iii. "MedIncome" versus "Sales/SqFt"
iv. "MedAge" versus "Sales/SqFt"
v. "LoyaltyCard(%)" versus "SalesGrowth(%)"
vi. In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
Section III: Recommendations and implementation
i. Based on your findings above, assess which expansion criteria seem to be more effective.Could any expansion criterion be changed or eliminated? If so, which one and why?
ii. Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
iii. Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
iv. Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.