Assignment: Final Project
This week, you will finalize your marketing plan for your selected product or service. Incorporate your instructor's feedback fromWeek 3 into this final submission. Macy's Department Stores
Complete the following activities:
The location is everything in retailing. Outline the process for selecting a store location. Be sure to discuss the concept of a trading area and its related components.
Discuss the types of locations available to a retailer. Which one is the best fit for your firm and why?
Outline the human resource needs of the retailer. What skills and training do your employees need? How can you help them best support the store's image? Describe your recruitment processes.
Describe your merchandise plan for your firm using the eight-step process as outlined in your textbook.
Using the framework for developing a pricing strategy as outlined in your textbook, determine your pricing strategy.
Determine your overall promotional budget. Select which method you will use and provide your justification.
Prepare your retail marketing plan consisting of advertising, public relations, personal selling, and sales promotion. Provide justification for your plan.
Submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers. Include a minimum of three peer-reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to present your analysis to the executive leadership team. Prepare a 10-15 page PowerPoint presentation to sell your suggested retail plan to the executive staff.