Discuss the thrust on innovation to business strategy


Your organization is in the software industry, and creates a software product for library, textbooks and assets, which is sold to school districts and libraries. The modules are updated and changes are made based on the customers' needs and requests. The customer is trained to use the software by trainers from the software company.

The 3 items listed are chosen as the most important for your organization when using innovation as a growth model for your company's survival. Please explain the reasoning for the choices and include your feelings on whether your organization has or will meet the requirements you feel are most important for your organization.

1. Has your company explicitly linked their thrust on innovation to business strategy?

2. Do your organization's key performance indicators include metrics of quality and timeliness in providing products and services to customers?

3. Does your company have a corporate culture where innovation is valued and failure isn't fatal?

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