Homework
1) Overview:
Retail establishments must have a firm understanding of their industries, their marketplaces, and the forces that impact their success or failure. Additionally, they must establish solid retail strategies for current conditions and for future growth and stability. The project for this course will enable you to examine these factors through a detailed analysis of a retailer of your choice.
2) Preparation:
Before you begin preparations for this milestone, consider reviewing the Project Guidelines, which provides an overview of the instructions, expectations, and grading criteria for the project as a whole. This document is available for review in the Homework Guidelines and Rubrics section of the course. Utilize your textbook, course resources, the Shapiro Library Summon database, and reputable sites on the internet as sources of information.
3) Prompt:
The third phase of the retail analysis process is the competitive analysis phase. As you have learned in this course, competitive analysis is a strategic management method for assessing the strengths and weaknesses of current and potential competitors as a proactive means to reduce threats and to identify opportunities.
Using any of the resources available to you, including information gained from your research in Milestones One and Two, discuss the strategies of a key competitor to your retailer and compare those strategies to those of your retailer. Note that your retailer's competitor may not necessarily be the market leader in the industry. Discuss important differences and similarities in strategy. What does the competitor's future look like?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.