Discuss the reasons for resistance to change


Resistance and Communication Starbucks

Using the organization that your instructor preapproved, diagnose the organization’s level of resistance and construct a solid communication plan. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below.

Organizational Change

Create a four to six (4-6) page paper in which you:

Diagnose the reasons for resistance to change.

Interpret the potential causes of resistance in the organization. Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.

Create a plan for minimizing possible resistance to your change management plan.

Elaborate on the relationship between resistance to change and communication.

Evaluate three (3) communication strategies.

Recommend one (1) communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.

Create a solid communication plan for your change initiative.

Use at least four (4) quality academic resources

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