Assignment: Marriott Case - Social Media Marketing
Case: Marriott
Read the articles found in the following links and respond appropriately.
• "Inside Marriott's social-media command center where it (lovingly and thoughtfully) spies on guests" By Leslie Josephs.
• "Why Marriott is so interested in your social media" Jessica Golden and Michelle Caruso-Cabrera.
Task
a. Explain how geofencing works with specific reference to M Live.
b. Provide details of techniques used by M Live to connect with current and prospective guests of Marriott?
c. What are the challenges in the hospitality industry that are pushing industry titans like Marriott to focus more on developing personal relationships with current and prospective guests?
d. Discuss the potential drawback related to customers feeling "creeped out" at being monitored by Marriott via Hyper? What are your thoughts about your personal posts being monitored?
e. As a customer, share your thoughts on the potential pros and cons of Geofencing as it becomes more widespread across industries.
f. From the perspective of a business, should clients' devices have a "No Geofence" button? Provide an explanation for your response.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.