Discussion 1:
Think about a specific brand that you use.
- Identify the branded product and discuss the brands value proposition
- Describe the brand's current marketing mix (product, place, price, and promotion)
- How well does the marketing mix reflect, deliver and communicate the brands value proposition?
What changes in the marketing mix would you recommend and why?
Discussion 2:
Some experts believe that due to technology changes, each generation might have basic needs, but at the end of the day, there needs for products and services are different from prvious generations.
- Explain why some might belive that each generation has similiar needs for products and services; then also explain why there are those that also dissagree with this thinking and rationale for doing so.
- How are economic factors such as recession or consumer having more money can impact the wants and needs of future generations. If future generations are met with downturn in the economy as we experienced in 2008, how will that influence their purchasing habits.
Discussion 3:
Describe the organizational structure in which you work most effectively: one where there are many specialists or few?
- What are the costs and benefits of your ideal organizational structure?
- How would you adapt the organization to ensure the disadvantages did not hinder the company's goals?
Discussion 4:
- Which strategy is better, in your opinion: high-quality or low price? Explain your reasoning.
- What is your opinion of the following strategic techniques for discouraging new competitors?
- Predatory pricing
- Increasing advertising expenditures
- Approaching the government or other authority for the sole right to sell in your area