Assignment task:
Pick a brand or a company OR choose a social media influencer and analyze their social media presence.
You must include a minimum of three channels where the company OR social media influencer is active (eg. Facebook, Twitter, and Instagram ... the channels you choose to evaluate are at your discretion, as long as they count as social media, including blogs, YouTube, Twitch, Reddit, etc).
IF YOU CHOOSE A COMPANY: What is their reach per platform? What can you determine from their strategy? Do you believe they are using the channel(s) effectively? Why or why not?
IF YOU CHOOSE AN INFLUENCER: What is their reach per platform? What type of influencer are they? How would you categorize their reach? Do you believe they are using their channel(s) effectively? Why or why not? Are they credible and authentic? What sponsored activity do you see (if any), and what does engagement look like compared to organic posts?
This is another optional post and counts towards W5 participatino. Still, as always, you must substantiate your position with the readings, lecture notes, and additional outside academic sources.