Complete the mcq:
1 Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?
2 Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?
General Electric.
UPS.
Sony.
Honda Motor Company.
3 As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:
Less important.
More important.
Obsolete because of social media.
A liability because of negative media.
4 Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?
Health and human services.
Education.
Civic and community.
Culture and arts.
5 Another term for corporate giving is corporate:
Welfare.
Goodwill.
Philanthropy.
Citizenship.
6 Which of the following is not a strategy to help companies get the most benefit from their contributions?
Use hard-nosed business methods to assess the impact of gifts.
Align priorities with employee interests.
Establish priorities even if they come into conflict with firm core values.
Draw on unique competencies of the business.
7 The term civic engagement describes:
The active involvement of businesses and individuals in improving communities.
A competitive, free market environment.
Strong governmental regulation to control businesses at the municipal level.
A close and collaborative business-government relationship.
8 Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?
Apple, Inc.
IBM Corp.
Microsoft Corporation.
Dell, Inc.
9 Foreign-owned corporations use foundations:
More frequently than U.S. firms.
Less frequently than U.S. firms.
About as often as U.S. firms.
Only for setting up disaster relief.
10 Habitat for Humanity is considered a:
Corporation.
Government division.
Nongovernmental organization.
Program for the homeless.
11 The share of all giving made up by in-kind contributions of products and services has been:
Rising steadily over the past decade.
Declining steadily over the past decade.
Remaining relatively constant over the past decade.
Declining sharply over the past decade.
12 According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company's competitiveness?
Context for strategy and rivalry.
Demand conditions.
Stakeholder management.
Factor conditions.
13 What company gives all of its earnings to charity?
Seventh Generation.
The Body Shop.
Newman's Own.
Patagonia.
14 Which company donates 5 percent of its branches or stores' total sales revenue to a worthy local nonprofit organization three days a year?
H&M.
Whole Foods Markets.
Bank of America.
Citigroup.
15 What percentage of AT&T's procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?
1 percent.
5 percent.
15 percent.
25 percent.
16 The Ad Council's inaugural campaign slogan was:
"Friends don't let friends drink and drive."
"A mind is a terrible thing to waste."
"Loose lips sink ships."
"Only you can prevent forest fires."
17 The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
Online Privacy Commission.
Securities and Exchange Commission.
Federal Communications Commission.
Federal Trade Commission.
18 Global businesses that have extended their public relations strategies globally should:
Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
Never decentralize their global public relations programs to ensure the company has "one voice."
Assume that there is no anti-American sentiment in the countries where they have operations.
Ignore local customs and emerging issues in the locations where they operate.
19 The "WE AGREE" campaign was an image advertisement about what?
Facebook's position on bullying.
Chevron's position on big oil's support of local schools.
S.C. Johnson's focus on supporting American families.
BP's focus on supporting clean energy sources.
20 Who warned, "Advertisements contain the only truth to be relied on in a newspaper?"
Barack Obama.
Bill Clinton.
Thomas Jefferson.
George Washington.
21 The International Public Relations Association was founded in:
2009.
1970.
1955.
1930.
22 Crises are:
Not unique.
Always tragedies.
Often unexpected events.
Rarely disruptive.
23 In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
Less than 10 percent.
Approximately 25 percent.
Approximately 67 percent.
Over 85 percent.
24 According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
100,000.
1 million.
1 billion.
10 billion.
25 Scenario-based press releases, key discussion points, and procedures to activate the organization's website are all part of which step in an effective crisis management plan?
Get ready before the crisis hits.
Communicate quickly, but accurately.
Use the Internet.
Do the right thing.
26 The right to free speech is protected under the U.S. Constitution's:
Fifth Amendment.
Third Amendment.
First Amendment.
Preamble.
27 In 1889, the first public relations department was created by:
John Rockefeller.
George Westinghouse.
Andrew Carnegie.
Franklin Pierce.
28 A critical function of the public relations manager is:
Crisis management.
Financial management.
Corporate governance.
Accounting.
29 What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
Influential advertising.
Issue advertising.
Capstone advertising.
Political advertising.
30 In 2011 Facebook and Time Warner joined forces to create this program against bullying
"Stand Up Against Bullies".
"Prevent Bullying Now".
"Be Brave: Stop Bullying".
"Stop Bullying: Speak Up".