Discussion questions:
1. Discuss the proper preparation aspects of new product development. Deduce why companies are feeling the pressure to bring new products to the market quickly. Compare and contrast the advantages and disadvantages of early versus late market testing. Evaluate how the decision should be made. Does it depend on market demographics and/or products?
2. Analyze the techniques used to attain speed in a new product project. Discuss how these techniques might be used to bring a new beverage division in an established food company. Deduce the potential risks in a speed to market approach for this company.
3. Your company manufactures personal computers. As a way to grow the company, it will now introduce a new service: repairing the computers. The company uses the new product development process for the computers, but it is wondering how to use it for the new service. Analyze the differences between product and services and how you would modify the process based on those differences. What are two things that you would do to be sure the service is performing up to customers' expectations?
4. When is the PIC used in the evaluation process? Using the product from your Course Project, write a PIC that would allow it to pass to the next phase. Remind your instructor of the topic of your Course Project.
5. There are several techniques used to make sure that design is properly integrated. Describe the two techniques that have been enabled by technology, and describe the technology. Compare and contrast the techniques that complement each other.
6. Compare and contrast test marketing and roll out. Describe two forms of roll out for a new vacuum cleaner. Support your choice.
Attachment:- marketing.rar