Principles of Marketing
Products and Services
It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
Guided Response:
Review several of your peers' posts and identify activities they did not include in their post. Respond to at least two of your peers and
provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the differences between services and products.