Discussion Post: Small Business Marketing
• Define the country-of-origin effect and give examples.
• Discuss product alternatives and the three marketing strategies: domestic market extension, multidomestic markets, and global market strategies.
• How can a country with a per capita GNP of $100 be a potential market for consumer goods? What kinds of goods would probably be in demand? Discuss.
• Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
• What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate.
• What is the price-quality relationship? How does this relationship affect a U.S. firm's comparative position in world markets?
• Discuss the importance of international business services to total U.S. export trade. How do most U.S. service companies become international?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.