Assignment
1. Describe why identifying consumer behavior patterns are so important and impactful to the marketer.
2. Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used with respect to more effectively reaching the company's target market?
3. Discuss potential disadvantages to the use of personality test results by a marketer. How might a marketer decrease the impact of these disadvantages?
4. Relate the use of psychological and demographic information along with reference groups and subcultures to understanding overall consumer buying habits.