What are the measures that you will utilize to promote your website to your target market?
Web site promotion isn't just randomly advertising your website to an ambiguous crowd of people. Instead it focuses on locating the places on the internet that your target audience frequents. Strategically locating your target audience will assist in being cost effective in your advertising cost and having a greater chance of reaching your ideal consumer. In a 1-2 page paper discuss potential measures that you will use to attract consumers to your website.
Market Analysis
Naturally, the target market of this vape shop is mirrored off of a large scale tobacco company. The market is unique, in that it is created by the vast and expanding demographic of tobacco cigarette market, of which its users inevitably look for an alternative to smoking tobacco cigarettes. The tobacco cigarette market is a $600 billion dollar a year industry, with over 1.2 billion smokers worldwide and over 6 trillion cigarettes sold. Despite strong anti-smoking campaigns, this is an increase from 2002 where there were only 1.1 billion smokers smoking 5.5 trillion cigarettes. Over the next ten years, the industry for tobacco cigarettes is expected to increase to over 1.7 billion smokers worldwide, creating a $900 billion market. Phillip Morris alone sold over 235 billion cigarettes for a profit of $3.3 billion in 2009. The target markets are as follows.
The Millennials, who are in their twenties to very early thirties, have been and will be dissected for generations to come. More numerous than the Boomers, 80M vs. 72M, they/you have a lot of talent, skill, initiative, great adaptability and show a strong desire for Social Responsibility and Cause Marketing.
Great technical and social media skills come easily but do not always transmit into the business world. Because you're all over Twitter and Instagram does not mean you understand how to apply that outside your personal life. And when you do focus on business it must be with some thought and strategy and you don't want your drunken bachelor party pictures up there on your company site.
The Gen X folks are in mid race right now, between young thirties and about fifty. They may be married, even divorced by now, probably have kids and depending upon when they started, the kids could be out of the house already. They are also facing realities of aging and may see less hair, more fat, more wrinkles, more pain and soreness, diminishing eyesight and lesser manual dexterity skills and all that comes with the aging process. If you are young and laughing, just wait; your time will come.
The Boomers are fifty plus to late sixties. Imagine former (or still) hippies, thinking they will stay young and live forever but are continuously getting shocked by reading obituaries of those the same age or even younger. In general to summarize our target market, every type of person that is a slave to the tobacco industry is who we want from 18 years of age to 100 years of age. We are offering a healthier alternative to smoking in which the turn around from smoking to vaping is steadily causing uproar with tobacco companies.