Discuss market positioning for a chosen product


Assignment Problem: The purpose of this assignment is to develop learners' ability to recommend an appropriate base of market positioning for a chosen product. Choose ONE product that you are familiar with. Evaluate the bases of market positioning being used For the chosen product. Based on your ?ndings, recommend one appropriate base of market positioning for the chosen product to enhance its image in the perspective of its target market and discuss the marketing mix used to position the chosen product.

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