Discuss international issues in sports marketing


Question: Which of the following statements related to international issues in sports marketing is not true? a. Licensing agreements can be used to minimize counterfeiting and sale of sports products in different regions of the world. b. Standardization of sports products means, for example, that a company such as Nike would manufacture and sell the same types of sports shoes and apparel in all parts of the world. c. Sports celebrities used in advertising in different countries depend on which sports are popular in these countries.

 

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