Assignment:
Createa 2500 words:
You will select ONE of the following questions outlined below and critically assess the management issues,providing a range of examples to illustrate your discussion.
1. The business case for CSR is seen to focus on a wide range of potential benefits to an organisation. Evaluate this statement in relation to the hospitality industry.
2. Discuss the factors that influence customer complaint behaviour and service recovery.
3. The all-inclusive concept and cruise business are both dynamic and fast growing sectors of the tourism industry. Critically evaluate ONE of these hospitality products in terms of social, economic and environmental issues.
4. China is now ranked as number one in terms International tourism expenditure (WTO 2016), evaluate the implications this has for the global hospitality industry, using current examples to illustrate your answer
5. ‘It is the immediacy and directness of interaction between multicultural markets and a multicultural workforce which places the tourism, hospitality and leisure industry in a relatively unique position.' (Reisinger 2009) Critically evaluate the challenges faced by managers within the hospitality industry.
6. Customer service encounters are defined as the lasting personal impression that customers receive upon first encountering a product or service, which they hopefully take with them and communicate to others. Discuss.