This Assignment is related to International Business and not the one selected above. the Tutor should read the case study to come up with the solution.
Background
We have selected a case from the Harvard Business School titled "Haier: Taking a Chinese Company Global in 2011", by Tarun Khanna, Krishna G. Palepu and Phillip Andrews (May 15, 2012).
"In 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. This case describes Haier's rise over three decades, from a defunct refrigerator factory in China's Shandong province to an international player with $5.5 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe and the United States as a niche player before venturing into Middle Eastern and neighboring Asian markets. Looking ahead to the next decade, Haier CEO Zhang Ruimin saw opportunities for Haier to grow through product diversification and additional market penetration in both developed and emerging markets. He and his colleagues would depend on their experience of acquiring numerous companies, entering and retaining new markets, restructuring the organization, and managing hundreds of subsidiaries around the world. They would need to determine which of the lessons learned from Haier's international operations should be implemented in China and which skills learned at home could best be applied abroad" (HBS)
Assume you are working as a consultant for Haier to help the CEO to decide what would be the next strategic move in his international expansion.
Your report should contain the following:
• Analysis of Haier as an MNE and its international position using concepts learned in class (for example, CSA/FSA, Hofstede's model etc.) Discuss factors considered in developing their international business including the political environment, culture, economics etc. Why the specific mode of entry into different markets was used? What changes were made to HRM and the organizational structure and how they affected the current position? How was innovation successful in this case?
• Discussion of issues/challenges the company currently faces and anticipated changes in direction. What happened since 2011 when the case study was written until today? Did the company make the right moves? Was it successful or not?
• Conclusions and recommendations for medium and long term development and implementation. Are you in agreement with the current strategy of the company or would you recommend anything different?
1- Please follow exactly (Key Points) above in drafting the assignment.
2- Please make sure to priorities and link all information as per the Learning Objectives and Marking Criteria above.
3- The assignment should cover all topics related to the following :
a. Introduction to the Business world and International Business Environment
b. Multinational Business Strategies
c. International Production Strategies and International Marketing Strategies
d. International Financial Management.
4- Essential Reading: a. 2012 International Business, 6THEdition, FT-Prentice Hall.
5- Recommended reading: a. John S. Hill (2004) World Business: Globalization, Strategy and Analysis, Thomson b. Hill CWL ( 2010)
International Business: Competing in the Global Marketplace, 8THEdition, McGraw-Hill c. Daniels J, Radebaugh L., and Sullivan D( 2011)
International Business: Environments and Operations, 13TH Edition, Pearson d. Dicken P (2010) Global Shift: Mapping the Changing Contours of the Global Economy, 6th Edition, Sage e. Czinkota M, Ronkainen I and Moffett M. (2010) International Business. 8th Edition, Wiley f. Gupta AK, Govindarajan V and Wang H (2008) the Quest for Global Dominance, 2nd Edition, Jossey Bass g. Morrison J (2009) International
Business: Challenges in a Changing World, Palgrave Macmillan h. Cavusgill ST, Knight G and Riesenberger JR (2007) International Business: Strategy, Management and the New Realities. Pearson Education i. Cheol E, Bruce R (2011) International Financial Management, 6th edition, Mcgrawhill(ISBN-13: 978-0078034657) j. Jeff M (2011) International Financial Management, 11th edition, South Western College (ISBN-13: 978-0538482967)
5- The Assignment and its content should be within in a business-style report format.
6- This assignment should be supported with some diagrams and / or statistics if possible. 7-
You can reference and mention clearly the reference details (Bibliography references) and stick to the reading recommendations in point 4 and 5 above.
8- Ensure quality and prevent any type of copy and paste due to the fact that the entire assignment will be evaluated using Turin-tin system.