Discussion Board
In this Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
• Strengths: The internal and external characteristics of a company that are stronger than its competitors
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
• Trends: The internal and external patterns in the organization, market, or industry
• Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Article: McDonald's is about to unveil a huge plan to save its business - here are 8 things investors need to hear by HAYLEY PETERSON.