Discuss about the radio advertisement


Assignment:30 second radio advertisement

Collins Pen

Based on the information below, write a 30-second local radio spot for Collins Pen. There's very little money for production so you are advised to use no more than four voices, only needle drop music and standard sound effects that require no creation from scratch. Decide which facts should be included in your spot. You must include the reference about where the listener can find the Collins Pen. Think about the tone and language you would want to associate with this product. The commercial will air during the months of April, May, and June. The client hopes to run the commercial, unchanged, for several years.

- Collins gold pen

- Fourteen Kt, gold point, elegant, with a classic look

- $65.39 manufacturer's suggested retail price

- Lifetime guarantee

- Retractable point

- High-quality, ball-point cartridge

- Has panel for engraving

- Refillable

- Manufactured by Collins Pen and Company, which has been in business since 1864

- Available at Lee Drug in the Maple Leaf Mall

 Cite the resources used using APA format.

Attachment:- reference.rar

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Marketing Management: Discuss about the radio advertisement
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