Assignment:
Description of assessment:
You are an advisorto the Management Board in your company.
In determining the company's strategy in the next 5 years, your managers have required you to prepare a 2,500-word market report. The market report should, as a minimum, address the following key issues:
1. A description of your company and the industry your company is in, including:
o • An overview of the company.
o • An overview of the industry (including some key statistics such as revenue, employment, the industry's contribution to national GDP, and industry growth rate).
2. An analysis of the market structure the industry is in, including:
o • The type of market structure it is in and why (based on the characteristics of the industry).
o • The market leaders in the industry and some statistics about them.
3. A discussion about (i)two determinants of demand, and (ii) two determinants of supply for your product(s) or service(s) that you consider to be the most influential.
4. A discussion about the demand elasticity for your product(s) or service(s) which answers the following questions:
o • Is your product(s) or service(s) elastic or inelastic? Why?
o • What are two factors that you consider affect the elasticity of demand for your product (or line of products) the most? Why so? (You can research for evidence to justify your argument(s)).
5. An analysis of are centevent that has (or is likely to have) substantial impacts on your industry. The analysis may include:
o • A brief description about that event.
o • How has that event affected (or is likely to affect) the market demand? and/or supply?
• What is the likely effect of that event on the market price and quantity? Note that relevant empirical evidence can be researched and provided to support your arguments.
Note: if your company has many products and/or services, you can select a representative product/service to discuss for points (2); (3); (4); and (5).
You may choose one of the following companies for your market report: Wesfarmers, CBA, and BHP Billiton.
This report should provide useful information for your company's Management Board. It should use a variety of resources, including the textbook, newspapers, industry reports, the ABS website, and other sources. A list of several websites that may be useful to you is attached.
Your report should include a table of contents, an executive summary, and sub- headings. It needs to be properly referenced using the Harvard style and at least 5 references.