The following argument was taken from magazine and newspaper editorials and letters to the editor. In most instances the main conclusion must be rephrased to capture the full intent of the author. Write out what you interpret the main conclusion to be.
University administrators know well the benefits that follow notable success in college sports: increased applications for admissions, increased income from licensed logo merchandise, more lucrative television deals, post-season game revenue and more successful alumni fund drives. The idea that there is something ideal and pure about the amateur athlete is self-serving bunk.