Assignment task: You have been given $75,000 for this task. Choose a publicly traded company.
Preferably, choose a company headquartered in Vancouver, BC. Otherwise, they must be based in Canada. Instructor MUST approve your company selection. Create a CRM strategy. You must include: An introduction. Touch on your company's Unique Selling Proposition. A brief explanation as to why you have selected CRM as a strategy and how it will help your company accomplish their goals. A brief overview of your company's current marketing tactics. An overview of the market/landscape. An overview of your company's main competitors. The main goal of your CRM strategy (this is given to you in the assignment, but I expect you to expand upon it). A map of your customer journey. 3-5 detailed buyer personas that reflect your target demographic. Your choice of CRM tool and why you have chosen that particular tool. 5-7 supporting marketing tactics (consider a multi-channel approach/partnership). A budget and a breakdown of spend. Success metrics and Key Performance Indicators.