Problem
Article: The future of shopping
I. Work through the fictional shopping scenario (On Page-2) with Amy and list with an explanation/ justification, which parts your group believes is now possible, almost possible or currently remains impossible. Your evidence can be sourced from personal experiences, or those from others or your own understanding/research.
II. Discuss about the companies with an omni-channel retailing strategy/approach. What technologies/services do they use? Do all the companies your group have listed use the same combination? Is this a real and measurable advantage to the service encounter?
III. Present the service encounter from the perspective of an Online retailer versus a Physical retailer. Do the IT requirements vary? Why/why not. Given the rapid pace of technology innovation, retail has changed whether it be a humble selfservice checkout, the prospect of using virtual and augmented reality, or simply the ease at which customers can take and share photos/videos. For some retailers, they face the stark reality that customers can be more informed and have higher expectations meaning investments (and ongoing maintenance) is required to sustain an omnichannel approach. In your report, consider these channels and decide if you agree on the premise of omnichannel retailing or if this high dependence on technology/technological solutions is unnecessary.