Strategy and Positioning Power Point Presentation
We are using Macy's retail store as our organization. We are looking into launching an app that Macy's can utalize. Or a website to sell there product that is being discounted. We are trying to base it off what Nordstrom is doing with Hautelook.com. We can do both a website and an app that will help Macy's with the web and cell phone industry. Again this is a power point presentation.
Building on Week Two's Marketing Mix Presentation Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.
Create a presentation that includes the following:
• An overview of the organization
• A description of the product or service
• A SWOT analysis of the organization and offering
• A competitive analysis of the organization and offering using Porter's five competitive forces model
• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
• A description of your target market
• Needs that cause your target market to buy including emotional and logical drivers
• A written positioning statement that identifies:
o Your target market
o The needs that drive purchase
o Your organization's industry category
o How your organization solves the target's needs
o Your organization's competition
o What makes your organization different from its competition
Include sources of secondary research that support your analysis.
Format your presentation consistent with APA guidelines.