Disclosure and options such as opt-in and opt-out reduce


Observing information practices which consumers view as fair is a win-win solution for consumers and businesses. Disclosure and options such as opt-in and opt-out reduce the perceived risk to consumers, while allowing an individual to control the use of his or her personal information. Discuss the pros and cons of disclosure, opt-in and opt-out. Under what privacy conditions would you disclose personal information?

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Marketing Management: Disclosure and options such as opt-in and opt-out reduce
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