Disadvatages of test marketing
Identifiy three disadvatages of test marketing and hoe it can be avoided.
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Dorchester, Inc. has asked you to help forecast exchange rates for the three potential countries you have selected for your proposal. First plot exchange rates from the past year and try to identify patterns that can be projected into the future.
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Identify three major disadvantages of test marketing and propose how each one can be avoided.
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