Assignment task: Competitor Analysis
Artist management service
Competition
List Competition as a subtitle and underline.
Directions: Research and identify the brand name of one, realistic direct competitor (direct competitors provide the same good or service) and the brand name of one, realistic indirect competitor (indirect competitors do not offer the same good or service, but are considered an alternate choice).
Competitors Strengths
List Competitors Strengths as a subtitle and underline.
Directions for Paragraph 1: For your direct competitor, research and describe individual company strengths (competitive advantages). Consider service, pricing, reputation, management, financial position, brand awareness, business development and technology.
Directions for Paragraph 2: For your indirect competitor, research and describe individual company strengths (competitive advantages). Consider service, pricing, reputation, management, financial position, brand awareness, business development and technology.
Competitors Weaknesses
List Competitors Weaknesses as a subtitle and underline.
Directions for Paragraph 1: For your direct competitor, research and describe individual company weaknesses (vulnerable areas). Consider the service, pricing, reputation, management, financial position, brand awareness, business development and technology.
Directions for Paragraph 2: For your indirect competitor, research and describe individual company weaknesses (vulnerable areas). Consider the service, pricing, reputation, management, financial position, brand awareness, business development and technology.
Positioning
List Positioning as a subtitle to Situation Analysis and underline.
Directions: a unique positioning statement that allows you to differentiate yourself from the competition and maximize your competitive advantage.
You must follow this format: To (your target market and their need), (your brand name) is (your product) that (your point-of-difference/competitive advantage).
For example: To established, independent, LA-based pop artists in need of exposure and taking brand to next level, Buzz Entertainment, LLC is a boutique public relations firm that has the professional experience and proven ability to create buzz via traditional publicity channels as well as social media platforms.