1. Differentiate between the core product, the tangible product, and the augmented product. Identify and discuss each of these concepts as they apply to the motorcar industry. Use specific examples to illustrate your answer.
2. Discuss HOW the characteristics of a product affect the promotional mix selected by a marketer. Illustrate your answer with examples of different types of products (use both goods and services).
3. WHAT is the new product development process? WHY is it important for organisations to follow this process when introducing new products to the market? Justify your response using examples from a market of your choice.
4. HOW can sales promotions be used in conjunction with other elements of the promotional mix to help achieve the integrated marketing communications (IMC) concept? Use examples to illustrate your points
5. Compare and contrast four (4) different media types of your choice. Discuss the advantages and disadvantages of each. Use examples of appropriate goods and services to illustrate.
6. Imagine you are the marketing manager for an emerging artist. The artist's work will be released in the mid-to-high price range and will be sold as one-off pieces which can be commissioned to order. Discuss WHAT promotional mix you will use to encourage businesses to try this new product. Justify your decision.
7. The Argo Corporation is attempting to reduce its distribution costs. One alternative that has been mentioned is to eliminate the use of intermediaries. Do you agree/disagree? Be sure that you justify your arguments using appropriate examples.
8. There are several social and ethical issues that are relevant in marketing. HOW can marketers ensure that they are developing a marketing mix which addresses these practices? Provide examples of products of your choice to illustrate your response.