Different generations have widely different wants and needs, Operation Management

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Different generations have widely different wants and needs

Different generations have widely different wants and needs. But, many products are used by people across all generations. Therefore, companies must appeal to these different consumers by altering the marketing mix (4P's). What could each of these companies do to the 4P's for each of the four generations? Explain your rationale for your decisions.

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Tylenol

The Humane Society

(It's a marketing class)

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Operation Management: Different generations have widely different wants and needs

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