Assignment:
Think back to the big box store example presented in Unit 3. One strategy you could employ to convert customers is to get involved in community events through donations or employee participation. You could support local community sporting teams to show you care about what happens in the community or serve on advisory boards and committees.
In this unit, you will learn about additional strategies for building your business partnerships and involvement in the community.
Customer Needs Assessment
Use the demographics of the area you live in South Carolina and the information in the "Customer Needs Assessment" section of the animation to come up with a potential customer base. Assess the key characteristics and needs of the customer base.
Using the information gained in your market and retail trend analysis and your assessment, create a plan to effectively market your products to the customer.
Create plans to educate the customer in the product and provide features and benefits in response to customer needs.
Create a merchandising strategy to positively affect the customer buying decision.
Criteria
Evaluates and develops retail environment to positively impact the consumer buying decision.
Analyzes business operations to determine employee need and successfully manage employees.
Creates plan to enforce compliance with applicable regulatory, legal, and corporate policies.
Evaluates planning concepts to determine and maintain an appropriate product mix and profit margin.
Assesses the current customer base and creates a marketing plan that targets customer needs.
Uses product mix information to educate customer on features and benefits of product.
Develops selling strategies to impact consumer purchases.
Identifies the importance of educating the customer and how it impacts the business.