Developing an integrated marketing communications plan
Question: Assess the role consumer behavior plays in developing an Integrated Marketing Communications (IMC) plan.Evaluate the role ethics plays in the development of an IMC plan.
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Question: Assess the role consumer behavior plays in developing an Integrated Marketing Communications (IMC) plan.
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Q1. What do you think are the ethical implications of Andy's actions? Q2. Which ratios will be improved by accelerating these sales?
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