Please review the overview illustrated below and respond to the following:
Target Audience & Competition are the next components to be addressed in the process of developing a Marketing Strategy. To choose an appropriate target market, one must understand how consumers make purchase decisions.
PART 1: General Research
Research and discuss Maslow's theory of needs and how it is applied to marketing.
Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort.
PART 2: Application to Product/Service
Provide a quick overview of the product or service you created - "Amare- with Love" Eco Friendly Essentials.
Even though you have "created" a product or service, the applications and research in this section will be real.
- Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
- Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in?
Overview:
"Amare- with Love" is a eco friendly, e-commerce monthly subscription service for parents that are eco-conscious of their family essentials such as skin products, biodegradeable detergents, plant based diapers and mineral sunscreen. These products are affordable, safe, delivered to your doorstep, and most of all SUSTAINABLE.
"Amare-with Love" is an advocate of children's health and supporter of the safe Chemicals Act 2012. We are committed to social responsibility that benefit others. We donate a percentage of our proceeds and plant based diapers to other charitable organizatations that adddress health and social issues.
Our desire is to redefine the "family brand", secure half a million dollars in funding from our investors and expand our product line based on customer feedback.
Mission Statement:
We are stewards of the natural environment and believe we can make amazing products without harming people, our lil ones or the planet. Therefore, we seek to inspire new solutions, and make products that are as non-toxic and healthy as possible.
"Amare- with Love"