Task:
My product is a lingerie business that sells eco-friendly undergarments.
It is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs:
Corporate Mission Statement:
1. State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. Objectives should be simple, measurable, attainable, realistic, and timed---in formulating your objectives.
Marketing Objective:
2. State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.
Product Features:
3. Are their any guidelines for writing objectives? If so how and where can you find the resources? Are there guidelines on How To Set Objectives That Are Reasonable, Measurable and Meaningful