Developing a Competitive Profile Matrix for University Purpose
Your college or university competes with all other educational institutions in the world, especially those in your own state. State funds, students, faculty, staff, endowments, gifts, and federal funds are areas of competitiveness. Other areas include athletic programs, dorm life, academic reputation, location, and career services.
The purpose of this exercise is to give you practice thinking competitively about the business of education in your state.
Instructions
Step 1 Identify two colleges or universities in your state that compete directly with your institution for students. Interview several persons, perhaps classmates, who are aware of particular strengths and weaknesses of those universities. Record information about the two competing universities
Step 2 Prepare a Competitive Profile Matrix that includes your institution and the two competing institutions. Include at least the following ten factors in your analysis:
1. Tuition costs
2. Quality of faculty
3. Academic reputation
4. Average class size
5. Campus landscaping
6. Athletic programs
7. Quality of students
8. Graduate programs
9. Location of campus
10. Campus culture
Step 3 Submit your Competitive Profile Matrix to your instructor for evaluation.
Compare TAMU-T (Texas A&M-Texarkanawith just one other university that represents a direct competitor.