Course Learning Outcomes
1. Upon completion of this course, students should be able to:
2. Describe the management challenges associated with introducing a new product to market,including developing a brand strategy.
3. Develop strategic goals based on the strategic platform decisions and target market selection.
4. Explain the importance of the creative element with respect to developing innovative products and their respective marketing programs.
5. Assess the value of branding within the context of new product development and management.
6. Explain the impact of positioning and brand equity on new product development.
7. Evaluate methods of measuring and interpreting brand performance.
8. Examine the role of brand extensions in the management of new product introductions.
9. Discuss the management of new product brands to include management over a period of time and overcoming geographic boundaries.
Attachment:- syllabus.rar