Assignment:
MARKETING MIX PROGRAM
Product:
(1) Evaluate your current product and make any creative recommendations for product enhancements (i.e., additional sizes, line extensions, product changes, increased variety, etc.), labeling, packaging, and so on that you think would add value to the present offering.
(2) Which stage of the product life cycle do you think your product class or category is in? Why?
Place/Distribution:
(1) Describe any recommended changes to your distribution strategies as you perceive them today.
Promotion:
(1) Develop your own promotional plan for your product. Be sure to address how you plan to use each of the promotional mix elements toward either the trade or end users or both.
Price:
(1) How much pricing freedom do you have for your product? What are some of the key constraints?
(2) What type of pricing strategy do you think has been used for your product?
(3) What recommendations do you have for your future pricing strategies?
(4) What type of pricing (not promotional) discounts or allowances should be offered to the trade or to consumers?