Using the concept of ‘home' as a way to design, develop, market and indeed deliver, the hospitality experience.
You have been employed as a consultant by a hotel or tourist company to prepare a report on the ways that commercial (and other types of) accommodation provides are making use of home to market their ‘offering'.
You have also been tasked with suggesting ways your organization might make use of these concepts and why.
Be sure to:
- Provide some background to the business that has employed you as a consultant
- Structure this assignment as a formal business report
- Include rationale for your recommendations. This might include making use of current academic research (and literature) in order to strengthen your argument/discussion
Note: focusing on the experience economy and what this means for you, working in the hospitality industry. We also examine food and beverage and how many organizations are not simply providing these to be consumed but to be experienced. Fascinating and interesting indeed. This is most certainly information that you can use in your reports so pay close attention.
Length: 2,000 words