Develop a distribution system for the chocolate bar manufacture.
Include the following:
-An overview of distribution channels
Channel Levels - direct versus indirect distribution
Channel Organizations - conventional, vertical, horizontal, and multichannel marketing systems
-Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
-Determine which channel members you will use and explain why.
Indirect - retailer, wholesaler, dealer, manufacturer's rep, etc.
Direct - catalog, telephone, sales force, etc.
-Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution).
-Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system