Business Presentation
Course Objectives
This course is a course designed to help students learn how to give the presentations required for success in business. The focus of this course is on how to develop a logical argument based on topics covered in Critical Thinking and how to make an effective presentation in order to "motivate listeners to take action." In addition, it teaches how to clearly deliver that message. Students will learn tips and techniques to create clear and compelling slides, and to deliver presentations through mastery of voice control, body language, and preparation.
When creating materials for giving presentations in class, students will learn:
- What to expect before a presentation
- How to structure what they want to say
- How to develop a logical storyline that listeners can easily understand
- How to create convincing slides
Students will practice the above techniques while giving and receiving feedback from their classmates.
Intended Students / Recommended Preliminary Course
This course is ideal for individuals who frequently need to communicate their thoughts and ideas to others within and outside the company, and/or who find practical communication to be challenging.
In order to optimize learning, students are recommended to have taken or be familiar with the following related course:
Instructions for in-class activities
1. Prepare your assignments so that you can easily present your answers to the other students
This class will give you the chance to:
· Talk in front of other students
· See and review your slides with other students
· Make a mini-presentation in a group or with a partner
· Exchange slides for peer editing
For the above activities, prepare your answers to the tasks using a software program like
PowerPoint or Keynote. It is recommended that you bring your own laptop or tablet to every class for group discussions.
2. Assignments must be printed on A4 paper and stored on a USB flash drive.
Assignments will be projected on a screen for the entire class to see. Therefore, your assignments must be stored on a USB flash drive. Additionally, a printed copy of your assignment (in black and white) on A4 paper must be submitted.
3. Prepare two printed copies of your answers
In class there will be many opportunities to work in groups (e.g., during peer review answers) and to make presentations. For this purpose it is recommended that you use a laptop or tablet. However, bring two printed copies of your preparation assignment to class, one for submission, and the other for your reference.
4. Be prepared to make a presentation in class
There will be opportunities in class to actually make a presentation in front of other people. So, be prepared to deliver a presentation based on what you have prepared as an assignment. (It is not necessary to prepare a word-for-word script.)
5. When submitting your work, make sure that you attach any relevant data before sending it to the class mailing list (up to 5.5MB)
Students are required to check that all uploading files are not infected by computer viruses.
As this course requires students to use presentation slides, the class mailing list has a larger capacity than other courses to enable students to share their work. Submitting data to the mailing list is allowed only for this course. Keep in mind to refrain from attaching data to class mailing lists of other courses unless you are specifically given instructions to do so.
- How to Write a Report
(1) Write your opinions and come to your own conclusion
The most important point in completing a report is to develop and explain your own opinions which should be thought through thoroughly and lead you to make your own conclusion. Merely summarizing cases, methods or frameworks is not sufficient.
(2) Explain your thoughts clearly and concisely
Take note of the following points to make your assignment more persuasive.
A) Analyze the case and explain the facts that support your conclusion
B) Use methods and frameworks for analysis and strategy planning
C) Convey your thoughts logically and clearly
D) Consider who your audience is and try to make your explanation easy to understand
(3) Use simple and clear expressions
In order for the reader to understand your report, it must be clear and easy to understand. Organize your ideas using simple and clear expressions. If you use any charts, clarify what they signify. The evaluation of your report will be based NOT on the length but on the content and organization.
3. Submitting a Review Assignment (Day 6)
You are required to turn in a review assignment on Day 6, both to communicate what you have learned and to help deepen your learning in a practical way. Submit your thoughts on the points below on a maximum of two pages of A4 paper.
(1) What you learned in class
What was the most important learning point for you during the entire course? Be as specific as possible.
(2) The learning points that you can apply to your job
What was the most important learning point that you can directly apply to your job? Be as specific as possible.
(3) How you plan to continue applying what you have learned
What actions do you intend to take to enhance what you have learned during this course?
*Note that an assignment may not be accepted if it is judged to be incomplete.
Session A
1. Read through the section of "Business Presentation" specified above and prepare answers to the following exercises in the "Practical Exercises" section at the end of the book.
Submit your answers to Exercise 1 to the class mailing list two days before class at the latest.
Try to avoid looking at your classmates' slides before submitting your own to the class mailing list.
Exercise 1: "Checking Your Presentation Skills: Car Conveni Club"
*For this exercise, you will work on paper, laptop or tablet in pairs, with each person giving a presentation to their partner lasting 5 minutes (maximum). As well as producing the necessary slides, you should also prepare what you intend to talk about for roughly five minutes based on your slides (it is not necessary to prepare a full five-minute script).
Session B
Creating a Message, Establishing Logic to Support Your Message, and Points for Successful Presentations
Students will learn about the basic points they need to focus on and understand when giving a presentation. Specifically, exercises are designed to improve students' basic understanding in areas such as creating a message, establishing logic to support their message and delivering presentations.
2. Read through the section of "Business Presentation" specified above and prepare answers to the following exercises in the "Practical Exercises" section at the end of the book.
Submit your answers to Exercises 2 and 3 to the class mailing list two days before class at the latest. Try to avoid looking at your classmates' slides before submitting your own to the class mailing list.
Read through the section of "Business Presentation" specified above and prepare answers to the
following exercises in the "Practical Exercises" section at the end of the book.
Exercise 4: "Understanding Your Listeners and Establishing a Suitable Storyline"
(1) Hiring Temp Staff
- This would be an informal presentation. You know the listener, your manager. However, you are a young (and presumably junior) staff member, so you certainly want to persuade and impress your manager with your business rationale.
What should you say and in what order? The textbook instructs you to Refer to the guidelines at the bottom of this page when writing your answer.
In a real-life situation such as this you would probably make your case simply as an oral argument without accompanying slides. However, if you worked up some costs you might prepare some data in the form of a handout.
Session B
Understanding Your Listeners and Establishing a Storyline (1) (Continued)
Working on what they have learned in Session A, students will gain deeper understanding of methods to understand the listener's state and on the basics to creating a storyline that effectively leads the listener to understanding.
(Continued on the next page)
2. Read through the section of "Business Presentation" specified above and prepare answers to the following exercise in the "Practical Exercises" section at the end of the book.
Exercise 4: "Understanding Your Listeners and Establishing a Suitable Storyline"
(2) Printing Company Sales Proposal
- This would be a formal presentation and you know almost nothing about the listener. For this exercise follow the suggested format, but prepare slides to support your storyline. Do not create slides that are merely bullet points and words, be creative and impress the potential customer.
Create presentation materials based on the "Pizza Hut" Case and make a presentation to the class.
At the winter franchisee conference in January 1987, Presidents Reinemund, Houston, and Baxter are scheduled to make a presentation encouraging franchisees to "enter the pizza delivery business." Create a presentation to achieve this goal.
1. Analyze your target audience. What are the different types of franchisees and what are their needs? This should be written on one page A4 paper, using complete sentences.
2. Create a storyline with key messages. This should be written on one page A4 paper, using complete sentences, but do not be too wordy. Use the same answer format for the storyline as shown on page 11 of this syllabus.
3. Create a 6-minute presentation from your storyline, using appropriate slides to support your speech. Slides should not contain complete sentences unless you write a key message in the slide header as you learned on Day 1. Otherwise keep it simple. Your presentation must have proper structure i.e. introduction, main body and a summary. Slides must be large, clear, consistent, uncluttered and devoid of misspelled words. They should be printed on A4 paper. You may print two slides per page in Black and White.
Exercise
1. Read through the section of "Business Presentation" specified above and prepare answers to the
following exercises in the "Practical Exercises" section at the end of the book. Then submit
your answers to Exercises 5 and 6 to the class mailing list two days before class at the latest. Try to avoid looking at your classmates' slides before submitting your own to the class mailing list.
· Exercise 5: "Creating Visual Appeal"
· Exercise 6: "Making an Impression"
*Print out a copy of your slides and bring it with you to class.
Attachment:- Syllabus.rar