Airline Development Project
Goal:
Develop a strategic plan and organization for an airline that will operate in the domestic US only. This plan will encompass all necessary components to operate a functional and efficient airline.
Requirements:
• The presentation should be conducted using PowerPoint and presented to the class.
• Include the following in your airline project:
o Summary of your proposed company
o What are your objectives?
o What is your mission statement?
o Provide a start-up summary.
o Where will your company be located? What type of facilities are needed?
o What type of aircraft will you be using?
What is the flight schedule?
How many pilots/flight attendants/ramp/gate agents/ticket agents?
o What type of maintenance will you provide? In-house? Contract? How many maintenance employees?
o What type of services, amenities will you offer?
o Market analysis: Who is your targeted customer base? Who is your competition?
o What are your financial expenses? Give a projected 5-year estimate.
How much will you pay your employees?
Procedures:
• StartupBoeing is a good source of information as well
• All airline employees must work together to develop the airline.
• Communication channels should be developed as necessary.
• Work should be allocated among employees to provide for the best distribution as possible.
• Regular meetings should be conducted to provide for sufficient communications and development of all airline components.
• The primary investor, your course instructor, will be available after each class period for consultation.
• You will be graded on:
o Language use and delivery: Are the ideas in the presentation clearly explained and are they presented clearly and effectively.
o Organization and Preparation: Is everything explained in a logical order. Is there a clear focus on the airline topics? Are there smooth transitions between key points?
o Content: Explain the process and findings of the different points of your airline. Is it well researched and thought out?
o Teamwork: Did everyone play a part? Does everyone participate in the presentation? Did the management team work well together?
VP, Flight Operations
Maintenance Department
• In-house maintenance or contract maintenance
o For all maintenance requirements or specific
A, B, C, D checks
• Spares/parts
• Give a rough estimate based on what your maintenance department will be. Will you have a maintenance department? Will you contract out? Will you partner with Boeing? Will you partner with another airline?
Schedule Planning Department
• Routes/frequency
• Cities served/airports
• Number of crew required
Training Department
• Pilot
o How many pilots will you need?
o Simulators
Own/lease
Will you purchase a simulator to train your pilots or will you contract out?
• Flight Attendant
o How many flight attendants will you need?
o Will you train your flight attendants or contract out? (Flight attendants are required to physically open the doors of the aircraft they are qualified on-AA has its own training center)
• Rampers
• Gate Agents
• What will the salaries be for personnel (pilots, flight attendants, ramp personnel, agents)
• How many people will you need now and in 5 years?