Imagine you have a new business venture and reflect on its relation to the marketing processes and consumer behavior topics
Develop a "Statement of Marketing Objectives" for your company.
Justify those marketing objectives by explaining how they contribute to the overall business mission of the company.
Identify your company’s target market(s).
Who are your customers? Describe the characteristics of your target market(s).
Identify the existing competitors in your chosen market.
Based on your findings, what are the key elements of your marketing plans that will give you a competitive edge over those competitors?
Consider, again, the customers in your target market(s).
Are they individual consumers, or organizations, or a mix of both consumers and organizations?
Describe in detail the buying process you expect them to use for purchasing your product(s).
Discuss whether the customer buying process should or should not be of concern for your company.
Your written work should have a minimum of 500 words.