Assignment
Length: 1800 Words.
The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:
1. Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
2. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
o 1 direct mail campaign, either print or digital, to promote your brand
o 1 social media option that presents a site for customers who want to follow your brand
3. The business goals and objectives of your company for the coming year
4. The company's environmental analysis
5. A competitive overview based on your SWOT analysis
6. The company's targeted customer markets
7. The positioning strategy.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.