Assignment:
In product (or market) positioning, an important point is to use various dimensions of a product are most important to consumers. A positioning map with price and quality is obvious, but other dimensions may be more important. Think strategically. Here are some possible positioning dimensions for beer and shampoo:
Beer - high or low calorie, dark or light, domestic or imported, brand name or store brand
Shampoo - dandruff control, harsh or light, perfume level, conditioner included or not
Instruction:
For (1) beer and (2) shampoo products that you are familiar with, do some research that can you to develop positioning (perceptual) maps that reveal competitive information for products into categories. Include four products in both your beer map and each give a reason why one is your shampoo map. Below your favorite brand.