Assignment: Strategies, SWOT Analysis and Marketing Project
In this assignment, you will be writing a strengths, weaknesses, opportunities, and threats (SWOT) analysis for a health-care provider of your choice.
First, choose a health-care provider, one that you are familiar with or one in your community or one that you are curious about. Research and review online information. You will need to look at the following information:
• The health provider website: Annual reports, etc.
• CMS.Gov quality reports
• Healthgrades data and/or patient satisfaction scores/ratings
• County or regional demographics
For your paper, you will do the following:
1. Introduce your provider and provide background information (1-2 pages).
2. Based on the information gathered, develop a SWOT analysis in chart or list format.
• Two strengths of your provider
• Two weaknesses of your provider
• Two opportunities for your provider
• Two threats to this provider
3. Provide reasoning and support for your analysis (minimum two sentences per choice).
4. Develop a marketing flyer directed to a particular segment of the provider's market that highlights their strengths (one flyer).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are as follows:
• Analyze?the?U.S. health-care system?at local, regional, state, and national levels.?
• Examine the?influence of?political, economic, and social?factors on the historical and current structure?of the U.S.?health-care system.??
• Determine?the various roles and responsibilities of interdisciplinary health-care team?members and the?required credentials.