Develop a five-page report stating
a. the reasons for your country of choice
b. the market entry strategy you recommend
c. a well-supported argument for choosing this country and strategy
d. a detailed cultural analysis of the host country
e. The report should consist of:
- Cover page listing name of module, name of country, name of company and product, name of individual, date of report, and this line "Market Entry Cultural Report for [name of company and product] in [name of country]
- Brief introductory paragraph/executive summary
- These sections:
i. Rationale for Selection of [name of country] -- must give your evidence in this section.
ii. Market Entry Strategy for [name of country]
iii. Detailed Cultural analysis of the host country
iv. Showcase and explain some unique cultural components of the chosen host country
v. Recommend how a foreign company has to adapt to the unique cultures in order to operate effectively in the chosen host country
vi. Conclusions (pull together your rationale, your market entry strategy and your cultural analysis, and tell why it will work)
vii. References
Referencing styles : APA format